Role
Concept, game design,
animation.
Brief
Conceptualise an interactive experience for graduates at PwC’s career fairs. Show that PwC is far beyond a numbers firm by telling the story of PwC projects that changed lives, communities, and the world.
Creds
CD - Rory McLean
BD - William Dachris
Concepts
Pathfinder would feature a flatshaded polygonal look with pastel colouring drawn from the main brand palette.
Users would visit five different interactive augmented reality environments which offered a game or puzzle to solve, the challenges would be based on real problems pwc helped solve in various industries, such as medicine, finance or retail fashion.